Master´s Degree in Hotel and Event Management
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What will you learn?
Find out about the objectives and structure of this Master´s degree programme, which is designed to meet the real needs of the labour market.
Are you looking to build a career in the tourism, hospitality or events industry? Would you like to design unique experiences for clients and manage projects in a dynamic, global environment? Do you want to develop your skills in digital tools, marketing strategies and new technologies, including artificial intelligence applied to the sector? Would you like to specialise at one of the best schools in a leading tourist destination such as Málaga?
The Master’s Degree in Hotel and Event Management is an ideal choice for those wishing to pursue a career in the tourism, hospitality and event management sector, one of the most dynamic fields with significant international scope. This programme offers practical training tailored to the realities of the sector, combining expertise in hotel management, customer service, event organisation, tourism marketing and operations management.
Studying this master’s degree at EADE enables you to acquire, in just one year, the key skills required to manage hotel establishments, design customer experiences and successfully organise professional events. Thanks to its practical approach and small class sizes, students work on real-world projects, develop organisational skills and gain a comprehensive understanding of the tourism sector.
If you are looking to train in hotel and event management in Málaga with a practical, employment-focused approach that is closely linked to the industry, this programme is an excellent opportunity to boost your career.
This master’s degree is an institution-specific qualification, firmly focused on specialisation and professional integration, embracing the strengths of such programmes: flexibility, agility and a focus on the job market. As it is not subject to the same regulatory processes as official master’s degrees, this programme can adapt quickly to new trends and professional needs, incorporating up-to-date and highly specialised content.
Furthermore, it has been designed with a clear focus on practical application, in collaboration with businesses and with a significant number of practising professionals on the teaching staff, which helps students develop skills that are directly applicable in the workplace.
EADE Estudios Universitarios is a university centre affiliated with the University of Wales Trinity Saint David, authorised by the Regional Government of Andalusia and registered in the Spanish Ministry of Education’s Register of Universities, Centres and Qualifications (RUCT) under centre code 29016203, It also houses the Higher Education Centre for Design Studies, an official degree programme accredited by the Regional Government of Andalusia, and the Centre for Postgraduate Studies, which offers both its own master´s degree programmes and official British master´s degrees. EADE has signed over a thousand agreements with companies and institutions.
What is the structure of the programme?
The curriculum is organised into courses, core modules, optional modules and a final project.
Curriculum
- Strategic Hotel Management
- Quality and Customer Experience
- Event Organisation
- Hotel and Event Planning and Marketing
- Hotel and Event Management
- Innovation, Emerging Trends and Sustainability
- Communication and Public Relations
- Master's Final Project
What is the profile of the teaching staff on this programme?
All our lecturers are carefully selected. They include executives, hospitality professionals and events specialists who provide a practical and up-to-date perspective on the market. Our lecturers are approachable and accessible, they are committed to your learning and to developing your professional skills from day one.
TEACHING STAFF
Select a lecturer to view their profile:
MARTÍN GARCÍA, ALICIA
PhD in Communication Sciences. Master's Degree in Advertising and Communication: Corporate Communication. Degree in Advertising and Public Relations from the University of Málaga. Former Marketing and Quality Director at Grupo Safamotor. Marketing lecturer. Director of the Master's Degree in Hotel Management and Events.
HARO ARAGÚ, MARINA
Master's Degree in Tourism Management and Planning and Master's Degree in Teacher Training from the University of Málaga. Postgraduate qualification in International Hotel Management from Les Roches Marbella. MBA in Protocol and Event Organisation from the European University of Madrid. Graduate in English Studies from the University of Málaga. Front Office Manager at Soho Boutique Hotel, Equitativa. She has worked as a trainee Deputy Manager at Iberostar Marbella Coral Beach.
HERRERO SALGUERO, MARÍA
Degree in Advertising and Public Relations. Partner and Co-founder of B Bou Hotels. Director of La Viñuela and Cortijo Bravo Hotels. Member of the Advisory Board of the San Telmo Institute's Chair of Tourism. Executive MBA. Senior Management Programme. Winner of the 2016 Andalusian Tourism Businesswoman Award, granted by the Andalusian Regional Government.
CAMACHO GARCÍA, MANUEL
Director of the Soho Boutique Hotels Group. Area Director for Málaga and Oviedo. Operations Director for the central area, comprising three hotels located in Salamanca and Cáceres. Diploma in Tourism from the University of Málaga.
JIMÉNEZ RODRÍGUEZ, MARISA
Managing Director of the Factor Ñ Comunicación agency, with nearly 20 years of experience in Advertising, Strategic Planning and Marketing.
ALMAGRO SOTO, MAR
Director of the Ilunion Málaga Hotel. Degree in Tourism from the University of Seville. Four years ago, the ONCE Social Group, through the company Ilunion, acquired the former Hotel Monte Málaga in order to reposition it. Following extensive refurbishment and its renaming as Ilunion Málaga, it has become a benchmark urban hotel. She has worked at Ilunion since 2004, at various establishments in Madrid, Menorca, Valencia and Málaga.
FRIERAS ACEBAL, JAVIER
Director of NH Hotels. The NH Málaga Hotel has recently established itself as the hotel with the greatest capacity in the city, with 245 exterior rooms, and it features a 100-square-metre suite with three private terraces.
TRUJILLO CRESPO, JUAN
Marketing Director of the Málaga Film Festival and Cervantes Theatre. Head of External Resources and Sponsorship at Málaga Procultura, the municipal company resulting from the merger of the Málaga Film Festival and Cervantes Theatre.
GONZÁLEZ SÁNCHEZ, JORGE
Director of the AC Hotel Málaga Palacio by Marriott for more than 15 years. Degree in Law. Named Best International Director of AC Hotels by Marriott in 2017.
SÁNCHEZ, ALBERTO
General Manager of Doña Francisquita Catering. Bachelor’s Degree in Business Administration and Management from ESESA.
BARRIONUEVO, MIGUEL ÁNGEL
Managing Director of Hacienda del Álamo Málaga and a leading figure in the organisation of corporate and social events, as well as high-end experiences. He leads one of the province’s most emblematic venues, a historic setting that has become, over more than two decades, a key meeting point for companies, institutions and major celebrations.
GUERRERO, DANIEL
Former Expansion Director at BeSoccer and Málaga CF.
GARCÍA CORREA, SARAY
Sales Director at NH Hotel Group
BELTRÁN, MARÍA
Human Resources Director at La Zambra Hotel, part of the Marugal Group, a company responsible for some of Spain’s most renowned boutique and luxury hotels. Her career has focused on talent management and development within the hospitality sector, promoting policies for attracting, training and retaining professionals in an environment where the guest experience depends directly on the excellence of the teams. She brings a strategic perspective on leadership, corporate culture, change management and career development within the hotel industry, all of which are becoming increasingly decisive factors in the sector’s competitiveness.
GALÁN PÉREZ, ROCÍO
**General Manager, Southern Spain at Meliá Hotels International.** She is one of the hospitality executives with the greatest potential in Andalusia, bringing over two decades of experience within the Meliá group. She has managed iconic properties such as the Gran Meliá Don Pepe in Marbella and has taken on regional responsibilities in operations management for high-end establishments. She stands out for her expertise in luxury tourism, guest experience, and the development of internationally renowned tourist destinations like Marbella and Malaga. Her vision combines operational excellence, team leadership, and growth strategy in highly competitive markets.
ALEJO OBRERO, GUADALUPE
Senior HR Manager for the Malaga Operations Center at Meliá Hotels International, one of the world's leading hotel companies. With a solid track record in talent management and people development within the hospitality sector, she leads Human Resources strategies for some of the company's main establishments in southern Spain.
Her expertise focuses on key areas such as talent attraction and retention, leadership of multicultural teams, professional development, employer branding, and organizational culture transformation. She has driven initiatives for recruiting and developing professionals through programs like Meliá's Talent Days, contributing to positioning the company as one of the most attractive organizations to work for within the tourism industry.
From her position at the Malaga Operations Center, she works closely with the management teams of the company's hotels and resorts to ensure that the employee experience is a strategic element of the customer experience, aligning people management with the business and growth objectives of the group.
Her vision provides a particularly valuable perspective on one of the sector's greatest current challenges: attracting, motivating, and retaining talent in an increasingly competitive industry focused on service excellence.
VALLADARES JIMÉNEZ, MARIOLA
General Manager of the Gran Hotel Miramar, one of the most iconic establishments in Spanish luxury tourism and a benchmark for premium hospitality in Andalusia. Holding a Degree in Tourism from the Universidad Rey Juan Carlos, she has accumulated over two decades of experience in hotel management, having developed much of her career in top-tier chains such as Ilunion and Hoteles Santos. Since 2017, she has led the consolidation of the Gran Hotel Miramar as one of the country's premier grand luxury hotels, a member of The Leading Hotels of the World, and an international benchmark in high-end tourism.
What are the career prospects?
Get ready to enter a wide range of professional fields related to this Master´s degree.
The career prospects for graduates of the Master’s Degree in Hotel and Event Management are extremely wide-ranging, encompassing everything from senior roles in hotel companies, event planning, tourism business management, brokerage, marketing, channel management and other distribution channels, to roles in other industries..
At EADE, we encourage students to develop their critical and creative thinking so that they are equipped to tackle diverse and challenging environments. By enhancing their interpersonal skills and professional abilities, many students at EADE go on to start their own businesses. Upon completion of the programme, students will be equipped to manage and lead businesses in the service and leisure sector, with a particular focus on the hospitality and events industry.
Practical Training and Career Prospect:
- Practical Training. The synergies created with specialist companies in the sector will give Master’s students the opportunity to undertake a range of work placements, which will support their training and academic development. That is why we offer students the chance to undertake work placements at various companies, enabling them to specialise under the guidance of seasoned professionals.
- Hotels, hotel chains, spa and leisure centres, campsites, national and international holiday clubs, rural and urban guesthouses, holiday apartments, cruise ships, accommodation providers for rural guesthouses, care homes, hospitals and similar establishments.
- Hotel Manager or Deputy Manager, Conference/Events Coordinator, Sales Manager, PR and CRM Manager, Accommodation Manager, Revenue Manager, Head of Reception & Rooms Division, Administration Department, Quality and Development Department, HR Department, Event Sales Manager & MICE Sector, DMCs, F&B Manager, Housekeeping Manager, Guest Relations, Key Account Manager, Reservations & Channel Manager, Social Media/Community Manager.
- Restaurant Manager and Catering Manager, Food and Beverage Manager for Accommodation Businesses, Catering Director, Food and Beverage Director, Banquets and Conventions Director, Purchasing Manager, F&B Manager, Operations Director, Food and Beverage Sales Manager, Institutional Catering Centre Manager, Store and Cellar Manager.
- Gastronomy, Creator and Manager of Tourism Products, Events and Services, Promoter of Food and Gastronomic Heritage, Professional in Gastronomic and Commercial Marketing..
- Teaching, Research and Consultancy. Consultancy firms specialising in the hotel and catering industry, training centres, specialist lecturers and researchers, corporate training consultants, auditors..
Partnership Agreements
EADE has established partnership agreements with over 1,000 companies, including:
- Hacienda El Álamo
- Museo Automovilístico y de la Moda
- Tití Despacho de Vinos
- Ilunion Hotels
- Catalonia Hotels & Resorts
- Grupo Dani García
- Hotel La Bobadilla
- Hotel Convento La Magdalena
- Hotel Palacio Solecio
- FYCMA (Palacio de Ferias y Congresos de Málaga)
- Gran Hotel Palacio Miramar
- Lidia Díez
- Savia Consultores
- BrandWithMe
- Leading Hotels of the World
How does the admissions process work?
Find out the requirements and steps for applying for a place on the programme.
Study at EADE with flexible payment options, scholarships and financial aid
At EADE we want financial concerns not to be an obstacle to starting your university education in Málaga without giving up on your dreams.
Therefore, we provide our students and their families with different payment, financing, scholarship, aid, and discount options, designed to facilitate financial planning for the course and adapt to different needs.
Our Admissions team will guide you throughout the entire process to resolve your queries, inform you of the available options, and help you choose the option that best suits your situation.
Request information and find out which option best suits you.
PAYMENT METHODS
At EADE we offer different payment methods so that each student or family can organise the investment in their education in the most convenient way possible.
The aim is to facilitate access to our university programmes and enable clear financial planning from the very start of the admissions process.
A) Full payment with early payment discount
Students who make full payment before the start of the course may benefit from a 5% early payment discount on the corresponding amount.
This option is designed for those who wish to settle their academic investment from the outset and benefit from a direct reduction in the total programme cost. It is a convenient alternative for families and students who prefer to simplify the financial management of the course and avoid periodic payments throughout the academic year.
B) Direct debit payment in 7 monthly instalments.
For those who prefer to spread the course fee more comfortably, EADE offers the option of paying by direct debit in 7 monthly instalments.
This option helps better organise the family economy and spread the educational investment throughout the course, without having to pay the full amount in a single payment. It is a simple, practical, and planned formula for accessing university education with greater flexibility.
C) Bank financing in 10 interest-free monthly instalments
EADE also offers the option of bank financing in 10 interest-free monthly instalments through partner banks.
This option is aimed at students and families who wish to have a longer payment term, facilitating access to the programme and allowing for better financial organisation. The specific financing conditions will be communicated during the admissions or enrolment process, so you can assess the option with all the necessary information.
SCHOLARSHIPS AND FINANCIAL AID
In addition to the payment methods, EADE offers information and guidance on various scholarships, aid, and discounts that can facilitate access to university education.
Official scholarships
If you are entitled to a Ministry of Education scholarship or one from any other public or private institution, you must apply for it directly through the official website of the relevant body.
EADE will provide you with the academic documentation you need for its processing, provided that the programme you intend to study meets the requirements established by the granting body. Our team can advise you on the documentation you may need during the process. These scholarships are only applicable to the official Design degrees in Graphic Design, Interior Design, Product Design, and Fashion Design.
Alumni discount
EADE alumni can benefit from a 10% discount when enrolling in another programme at the centre.
This support is designed for those who wish to continue growing professionally, expand their training, or specialise in a new area within EADE. It is a way of recognising the trust of those who have already been part of our educational community.
Special conditions for elite athletes
At EADE we value the effort, discipline and resilience of elite athletes.
Therefore, students who can demonstrate an outstanding sporting track record may enquire about the possibility of accessing special conditions during their admissions process, aimed at facilitating compatibility between their university education and their sporting commitments.
This assessment will be carried out on a personalised basis, according to the requirements established by EADE and the documentation provided by the candidate.
The Admissions team will inform you of the relevant conditions, requirements and application procedure.
Group discounts
EADE offers special discounts for certain groups, partner organisations or specific agreements.
These supports help facilitate access to university education for students from institutions, companies, or groups with which EADE has collaboration agreements. Consult our admissions team to see if you can benefit from any of these special conditions.
Sibling discount
When two siblings study at EADE, a 10% discount may be applied to each of them, facilitating access to university education for several members of the same family.
This support is designed to help families who trust EADE with the education of more than one student.
Training credit bonus for working professionals
For working professionals, certain programmes may be eligible for funding through the training credits that the State Foundation for Employment Training makes available to companies.
This funding allows companies to support their employees' training through Social Security contribution reductions, provided the established requirements are met. The management of training credits will be carried out through a specialised partner company.
We help you choose the best option
Every student and every family have different circumstances. That is why, at EADE, we support you throughout the process so you can resolve your queries, explore the available options, and plan your enrolment with greater peace of mind.
Request information and study at EADE with flexible payment options, scholarships, and financial aid.
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Ready to take the next step?
If you’re looking to train in hotel and event management in Málaga with a practical, employment-focused approach that’s closely linked to the industry, this programme is an excellent opportunity to boost your career.